A $25 gift card will be emailed to you as a thank you for filling out this survey
People often ask me what it was like to start this winery out of my garage nearly 20 years ago, and see the winery where it is today.
It's a fun thing for me to talk about. As I hope you are aware, the three generations before me were amazing grape growers but they did not take the fruit into bottles. Had they not carried forward the vineyards, I would not be here today (acknowledgment and gratitude inserted here). My short answer on how it happened is that I had to make a lot of mistakes in order to learn, because that is the kind of guy I am. I mostly only learn from breaking something or messing something up real good (more than I will admit on paper). I like to tell people that I improved my winemaking craft slowly, maybe 5% better each year and then added a bunch of years on to it, compounding and such.
In the beginning I was discouraged to think of my new found passion as a business. That did take a lot of fun out of it for many years in the beginning. The fun level dropped probably mostly because of fear. That fear in later years I got tired of fearing about, I suppose. For me the passion most always prevails. My passion increases a bit more than 5% each year and today that got me to writing this note to you (glass of 2014 Pinot Noir Coast Grade '115' clone aside me and a cat in my lap).
I spend so much time in the vineyards dreaming about how to make the vines better. Each year, just a little bit better (5%). the winery has been on the same trajectory. Each year just a little bit better. We learn a little more.
Well here is another part: I also want to consistently improve your experience as my customer. I think we have been hitting that 5% mark really good in the tasting room over the years with a super passionate hand selected (don't know who selected who) group of wine educators whom are excited about the wines we craft as a team.
If you could please take this quick survey, it may help me push the hospitality needle a little more. My goal is to increase the quality of the experience you know now as a club member. At this point in my life, I have become more motivated by passion than profit. You as the consumer are the final end of everything, my boss. I am dedicated to you, so your input to me is more important than I can tell you.
If you could please take this small survey, I am going to hook you up with a $25 gift coupon that you can redeem online, in the tasting room, or over the phone if you are old school (we like when people call to say hi FYI).
I do sincerely look forward to shaking your hand over the bar one day and thanking you for the opportunity to do what I love to do.